Email marketing is another good way to market your business that doesn’t involve print or broadcast advertising costs. With a good solid email list, email marketing can entice existing customers to hire you again or buy another of your products, and it can also bring in new customers.
Email Marketing Services
Coastal Web Services now also provides email marketing services to our clients. We use your existing email list, clean it up and optimize it, and work to keep your existing customers engaged through email newsletters, special offers, interactive surveys, and more. We also encourage your clients to share the emails with friends, and you can even reward them if a friend turns into a new customer.
Email Marketing Best Practices
We keep up with email marketing best practices so you don’t have to. Sending emails manually can be time consuming. Did you know we can automate your email marketing program to send emails at the optimal time of day, and send the optimal number of emails a week? The key with email marketing is to get your customers to open and read the email, and if by chance they want to unsubscribe from your email list, your email should make that easy for them.
We can develop smaller email lists within your larger list, so you can target specific customers with a particular email. We make your emails short, sweet and to the point, with a strong call to action, whether it’s Call Now, Click Here to Join, Request a Quote, etc.
We’ll keep track of the data regarding your email marketing campaigns, including open rate, bounce rate, conversion, etc. to help you see what works and what doesn’t.
An important point to note: we work with your existing email list and add in anyone who opts in to your emails. We do not buy mailing lists and promote those for our customers. There is already too much spam out there, and you don’t want to add to it.
Call Coastal Web Services today at 410-420-9390 to discuss how email marketing can help you get the word out about your business and increase your leads.