Web Marketing in 2017
Coastal Web Services is a web marketing company based in Maryland, but we serve clients throughout the Mid-Atlantic region, including Delaware, Pennsylvania and Virginia. We also work with clients in the Carolinas and Alabama. We would welcome the opportunity to partner with you to increase your bottom line. We can help you transform your outdated marketing plan into one that helps you attract more prospects and convert more leads.
More and more, people are turned off at the idea of being “sold to” and direct marketing flyers go straight to the recycling bin, the TV gets muted during commercials, people switch radio stations during an ad break, and they ignore the paid ads online when they’re searching for something. Strategic web marketing attracts people to your website without a hard sell. And since the average American spends several hours a day online, either on their phone or on a laptop/desktop, online marketing can grab their attention.
Website marketing is just that – marketing your website. Instead of using direct mail or billboards to market your business, website marketing is all done online, or via email. Who better than a web services company to help you navigate the possibilities? If you’re a small business, chances are you need to focus on finishing the project you’re working on, and calling clients to schedule your next project. You probably don’t have someone dedicated to marketing your business. That’s where we come in.
Our inbound marketing team can help you market your business in a way that appeals to potential clients. Inbound marketing helps you find your audience online and engage them in a way that builds trust and loyalty, and converts them into paying customers who come back again and again. Inbound marketing only works if you take the time to answer some key questions, so we can help you create a targeted web marketing strategy. Questions to ask yourself include:
- What are your goals for your inbound marketing program?
- Who is your audience? Create a buyer profile and determine their needs.
- Is your website currently working to attract qualified buyers?
- How are you currently generating sales leads and are they high-quality and qualified leads?
- How are you currently managing your sales pipeline and your sales cycle?
If you can’t answer these questions, we can help you set goals and create a buyer profile before creating an inbound marketing strategy.
Inbound marketing focuses on turning your website into an informative and engaging site that people want to visit. Studies show that 80-90% of people perform research online before buying a product or service. When they’re researching your product or service, you want them to find the answers they need on your website. Think about answering “How to” questions with your web content and web videos. Think about answering “Why” questions. Think about answering comparison questions, like “wood decking vs composite decking”. If your web content answers people’s questions, they will be more likely to trust you as an authority, and share your website or social media post with others. They may also contact you for more information or a quote. If you’re an e-commerce site and your prices are competitive, they may make a purchase right then and there.
Before ongoing web marketing can be implemented, the basics of your website have to be taken care of. This can include website optimization and redesign, search engine optimization (SEO), landing page development and more. Your website has to load quickly, be easy to navigate and attractive to the eye, to encourage visitors to explore. As a web design and SEO company, Coastal Web Services can handle all of those issues. Our marketing team can help you implement a web marketing strategy that helps you promote your business and bring in new clients. And we provide you with the marketing analytics to show what’s working and what could be improved.