Social Media Marketing
Social media marketing is just what it sounds like. It uses social media like Facebook, Twitter, Google+, Instagram, LinkedIn and more, to market your business. Social media marketing allows you to reach hundreds of thousands of people who might not otherwise hear about your business.
What makes social media marketing a worthwhile part of your overall marketing strategy is it is a relatively low-cost way to promote your business.
Social Media Optimization
Coastal Web Services offers social media optimization as part of our SEO and internet marketing services. We provide support in setting up your various social media accounts to mesh with your website, as well as training on how to use the various social media. We’ll add the social media buttons to your website, and link your accounts together. We’ll also offer suggestions on how to market your business through the various social media. For more social media marketing tips for small businesses, we like Entrepreneur Magazine. As with any sort of marketing, it’s important to develop a plan before beginning.
Some of the common social media marketing avenues include:
Facebook for Business Having a business Facebook page allows you to get your company out there, and let more people know about your goods and services. Encourage current customers to “like” your page, and write a review. As more people “like” your page, more potential customers become aware of your business.
Content marketing on Facebook means posting shareable content. You can offer coupons or special deals to people who like/follow your page, as well as post photos, infographics, links to your blog, how-to videos, etc.
YouTube Everyone loves video. But recent statistics show that only 9% of U.S. small businesses use YouTube as part of their social media marketing strategy. More than a billion people visit YouTube each year, and more than four billion videos are viewed each day. Doesn’t it make sense to get a piece of the action? By creating a YouTube channel for your business, you have access to innumerable new customers. How-to videos and product demonstration videos are especially popular. So are funny videos, but be careful that your humor does not come across as offensive. You can link to your videos on your Facebook page, to encourage people to share them.
Twitter for Business Twitter is the third most popular social media website with more than 328 million active users a month. Twitter can help you promote your business, but can also help you offer quick customer service. Customers tweet you a problem, you resolve the issue and tweet them back. We will set up an account for you that meshes with your website and other social media accounts.
LinkedIn for Business LinkedIn is different from the other social media platforms, because the majority of users are business professionals. We can create a LinkedIn page for your company that provides information on the products/services you provide, as well as provide you with information on how to use LinkedIn to create professional relationships, recruit employees and provide regular updates to attract business.
Google+ Google+ has 540 million active users, and provides another means to interact with customers. A Google+ page for your business can also have a positive impact on your website’s search engine rankings.
Implementing a social media strategy for your business may seem like an insurmountable task, but once you get started and see some results, you’ll find it’s worth the effort. There are also several tools out there to make managing your social media strategy easier.
There are additional resources, not listed, that could help your business grow. If you’re ready to partner with a company you can trust to work as hard for your business as you do, then call Coastal Web Services today for a free Website Analysis or consultation. Call us or click here to send us your request for a FREE Analysis of your social media marketing.