The goal of ecommerce marketing is to drive sales by increasing the awareness of your online store, your brand and your offerings. Ecommerce marketing is generally divided into two parts – driving traffic to your website, and optimizing your ecommerce site for the best user experience and the most conversions.
The user experience portion of this is critical. If your site is slow to load, hard to navigate or doesn’t describe the items for sale in enough detail, a potential customer may leave without making a purchase, and head to a competitor’s site that is easier to navigate. Coastal Web Service’s ecommerce web development team will work with you to make sure your site isn’t driving customers away.
Ecommerce marketing is a specialized form of web marketing, and the basics remain the same, with several marketing channels at your fingertips.
- Search Engine Optimization (SEO) SEO traffic comes from unpaid, “organic” results on search engines like Google, Yahoo and Bing. Successful SEO for ecommerce depends on strict adherence to SEO best practices on the product page level, (including title tags, image alt tags, meta tags, etc.) working together with good web content, social media engagement, inbound links and more
- Pay-Per-Click Ads (PPC) Effective PPC campaigns drive users who already have the intent to purchase, making them an efficient advertising platform. Search Engine Marketing (SEM) and PPC are terms sometimes used interchangeably.
- Display Advertising Banners, sidebars and other ads for your business that appear on other websites.
- Affiliate Marketing Referrals from other websites with relevance to your industry, such as review sites, blogs, or related product lines. Affiliates receive a set commission for referred sales.
- Email Marketing Newsletters, abandoned cart notifications and remarketing all use email marketing to target past and potential customers.
If you’re ready to increase your business through ecommerce marketing, call Coastal Web Services today or use our contact form to get started.