Have you ever visited a website, looked at a product or researched something only to have an ad for that product or website appear elsewhere online, such as in your Facebook feed, or as an ad on a totally unrelated website? If you feel like you’re being followed, you are.
This is done with the help of tracking pixels, tags and website cookies. Did you know you can use these same tactics to track visitors to your website, monitor specific actions on your website or track and improve your internet marketing programs?
Why Use Pixels, Tags & Cookies?
There are multiple upsides to using tracking pixels. You can gain insider knowledge about who visits your site or social media platforms, and what they do while they’re there, including how long they stay on a page. This allows you to hone in on what is attractive to potential customers, as well as send out a retargeting ad to bring them back to your site. Facebook retargeting is a common example of this.
Implementation is pretty easy. A company, advertiser, or third party generates a pixel or snippet of code for your site. You or your website administrator add the code to your site. When a user visits your site, that pixel drops a cookie. Depending on what you’re using or tracking, different ads would then show up to the visitor based on his or her previous history with your site.
There are multiple analytic tools available to track cookies: Google Analytics, Hubspot, Facebook Insights, Twitalyzer, ClickTale, Compete. No matter the analytic tool you decide to use, you should definitely take advantage of what cookies have to offer! When used to their fullest extent, they can work wonders for your business on the web.
For a more in-depth discussion on whether cookies could help you grow your business, contact Coastal Web Services for a chat. We can implement the program and use the analytics to help you grow your business through targeted advertising, changes in content, etc.
If you need a web design company or SEO services, call Coastal Web Services today at 410-420-9390 today for a free consultation.